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Major advances in PC-based solid modeling and new emphasis
on sales force automation
products are two of the technologies with which to answer to worldwide
competitive pressures. A third technology, Knowledge Base Engineering
or KBE, has for the past decade proven itself to be an expensive but powerful
design and proposal automation technique for extremely complex design problems.
This methodology is used by a significant number of Fortune 100 companies
to radically reduce sales proposal and product design cycles.
Unlike catalog configuration tools which only provide appropriate pricing
and material lists, SEAshell can design products or product assemblies
to suit unique and constantly changing customer requirements. Visual
representations of the resulting designs are one of the company's key differentiators
as are its PC Windows product offering and its ability to provide these
designs on a fixed price basis.
With KBE, the user defines rules by which his or her product structure
or assembly is defined. Beyond the geometry of traditional CAD systems,
KBE allows the user to select or define components according to ultimate
customer choice or application. For example, material choices for
nuts and bolts may change according to customer specifications, i.e., indoors
or outside with salt water exposure. Sizes of beams or other structural
elements will change according to the customer defined building environment.
The majority of customer rules tend to be very simple part or property
relationships. With traditional KBE systems, however, such rules had to
be hard coded by the user, usually in the LISP programming language which
is not a common language in today's programming community.
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