SEAshell, Inc.  The Future in Sales Engineering Automation 

Products and Services

Major advances in PC-based solid modeling and new emphasis on sales force automation 
products are two of the technologies with which to answer to worldwide competitive pressures.  A third technology, Knowledge Base Engineering or KBE, has for the past decade proven itself to be an expensive but powerful design and proposal automation technique for extremely complex design problems.  This methodology is used by a significant number of Fortune 100 companies to radically reduce sales proposal and product design cycles. 

Unlike catalog configuration tools which only provide appropriate pricing and material lists, SEAshell can design products or product assemblies to suit unique and constantly changing customer requirements.  Visual representations of the resulting designs are one of the company's key differentiators as are its PC Windows product offering and its ability to provide these designs on a fixed price basis. 

With KBE, the user defines rules by which his or her product structure or assembly is defined.  Beyond the geometry of traditional CAD systems, KBE allows the user to select or define components according to ultimate customer choice or application.  For example, material choices for nuts and bolts may change according to customer specifications, i.e., indoors or outside with salt water exposure.  Sizes of beams or other structural elements will change according to the customer defined building environment.  The majority of customer rules tend to be very simple part or property relationships. With traditional KBE systems, however, such rules had to be hard coded by the user, usually in the LISP programming language which is not a common language in today's programming community.